This is the first, fasted and most important step in an search engine optimization project - content and programming technology may fail to follow even the most general guidelines as a lot of typical content-management systems are either not configured correctly or the web designer just didn't know about how.
A website must obey certain standard optimization rules the current on page optimization techniques to have any chance to rank well.
Actually most of these factors are website usability factors , which is why search engines look for them. Remember search engines need to serve users with best structure and most accurate information for their search queries.
Search engine algorithms try to evaluate your site like an automated human editor, they just don't have a bias if it's you or your competitor that has the better on site factors.
Some important factors to review on the site are
- Content Design - do you have your keywords used correctly in your content?
- Web Site Information Architecture - is your content partitioned properly over the whole site ?
- Web Page Structure - is each page built properly and easy to index, or filled with things that avoid good spiderabilty?
- URL Structure - is each page reachable for a search engine or are your online assets hidden behind some quirky, unspiderable document structure?
- Linking and Interlinking Structure - does your site have an appropriate navigation and content interlinking?
- other Search Engine Optimization factors - do you use your keywords in Title Tag, the Page, the Links, the Headings correctly, or do you try to SPAM the search engines ?
A lot of current inquiries come from clients that overdid search engine optimization and got a search engine ban, a search engine penalty or just a plain SERP (search engine result position) drawback because of recent optimization trials.
Therefore deep knowledge about current search engine penalties and search engine filters (like the Google Sandbox , the Duplicate Content Filters , the Industry specific search engine filters and many more) is a crucial knowledge required for my work.
One common result might for example be to just take away all those hidden or blind text, the 100 repeated keywords in your meta tags and other "tricks" that stopped working around 1999 or so...
This service consists of
- a review of your site and site structure
- a written recommendation on things to improve
Pricing starts at $600 for a review and up to one hour of phone/email advisory and consultation but strongly depends on the size of your site.
Please fill out the form below to receive a quote
