If you already build links on a regular basis, be it through your own team or with link building services and agencies then this workshop is for you. If you are a major affiliate, then this workshop is for you. If you work in highly competitive spaces, this workshop is for you.

This intensive expert workshop is for YOU – link building experts – from link building expert Christoph C. Cemper. This workshop will cover up-to-date information on building links from purely white-hat methods to currently available grey- to fully automated black-hat methods.

Due to the sensitive nature of the information, resources and methods shared in this workshop as well as highly sensitive examples from clients and own projects, every attendee is required to complete and signed a non-disclosure-agreement (NDA) and mail in to the organizers after registration. No admittance without signed NDA.

Link Building Experts Training Day

Block 1:                Link Risk

It’s not a question of any color hat – white-, grey or black hat – it’s a question of risk vs. reward. This very famous quote from a famous SEO and friend of mine is true more than ever in 2012. If you sign up for this seminar, chances are you are in a highly competitive space and HAVE to take some risk.

We will cover

• Link Risks vs. Rewards?
• Do you have just ONE link risk profile?
• How do you determine YOUR link risk profile?
• How can you mitigate link risks?
• The CEMPER.COM Link Risk Metric

Block 2:                Link Structures

Speaking about risks vs. rewards it becomes clear that we’re not into building simple direct links to your homepage all the time. Every SEO has structures in place, not knowing about their PROs and CONs.

We will cover typical questions like

• Concept of „Indirect Linking“
• Common link building structures
• Link Networks, Link Pyramids, Link Wheels
• How to build “Real Life” Link Pyramids and get all the trust

Block 3:                Penalties, Filters and Negative SEO

“There’s nothing a competitor can do to harm your site” has been going around for years on Google and some people still believe and misread the “almost” they added a while ago – in fact it was already 2006 when that was added!

This block discusses possible ways of getting harmed by competitors,
so you can mitigate that risk.

We will cover

• Introduction to Penalties, Filters
• What’s the deal? Who can harm whom?
• Does it really happen in the real world?
• How can links harm a competitor?
• What other types of harm can be made?
• How can I protect myself from competitor threats
• “Negative Links” and similar threats to you and your competition

No part in this block shall motivate you to harm your competitors, but should educate to understand what bad apples could employ to harm you. It does happen, it IS possible and you should know about it.

Block 4:                “New Age Linking” – Social Votes

We heard it all – social votes AKA LIKEs and Tweets are the new links.

Are we serious?

Should YOU “LIKE” and Tweet instead of LINK?

We will cover

• What’s the deal with LIKEs and Tweets?
• Are YOU affected (already)?
• How you can game the system
• How this scales to your 150 affiliate sites?
• Best Practices, Tools, Case Studies

Block 5:                Tools of the trade, Link Services & -Platforms

We all need tools, we all use tools. Different shades of grey need different different tools and services.

This block touches more on automation and bulk linking than other parts of the workshop and discusses typical problems people encounter when they enter the “bulk linking” (read link spamming!) topic. I strongly believe EVERY SEO and Link Builder should be aware of tools and methods and perform tests on his own set of test domains. If you don’t burn a site or two a month, you shouldn’t work for clients.

In an interactive format we will cover typical questions like

• Is bulk linking for me?
• I got my XRUMER license and it just SUCKs – why?
• My Scrapebox blasts 100k posts a day and only 20 stick – why?
• Nice to have 1000 spam links now, but they have no effect – are they worthless?
• How can I utilize my competitor’s bulk linking tactics?
• Which “tool” and bulk link services take away the burden most?
• How do I manage and track automation?
• How do I mitigate possible risks?

Block 6:                Competitive Research              

Competitive research is fun, and we assume you know quite some tools. This block will use the Link Research Tools and other special tools to dig deep into your competitor’s link profiles.

Be sure to send in your questions/suggestions early.

We will dissect your competitor’s site.

• WE will have big fun to reveal their link networks.
• YOU will see why they rank better.
• YOU will learn from THEIR tricks.

Please note that there are separate Competitive Research online training offered as well that all demonstrate research for different sites suggested by clients,
be sure to checkout this training catalogue as well http://cemper.co/siteclinic

What do you think, does this agenda sound like an expert workshop?

What would your competitor say if he knew you knew?

Disclaimer: no part of this workshop should encourage you to violate Google Webmaster Guidelines but should make you aware of such violations and/or be able to make an informed decision to cleanup old mistakes.

You can signup for the next available date here

I am looking forward to an extremely exciting workshop with you!

Christoph C. Cemper