Comments on: Importance of SEO for large corporations

By: Another SEO Guy

Another SEO Guy — Sun, 06 Nov 2011 09:36:20 +0000

Chris, good argument, but do these figures still hold try today?
I know for my org its a different story, so it would be interesting to compare when you created this post to todays data…..

By: Barry Adams

Barry Adams — Wed, 13 Apr 2011 08:17:48 +0000

I think you’re presenting an overly simplistic scenario here based on the false premise that SEO always yields a #1 position for a given keyword.

Also, you say “the opportunity of SEO is 5.66 times higher than the opportunity of PPC” – what is the source for this number? And what do you mean exactly with ‘opportunity’?

By: @webbprinsessan

@webbprinsessan — Tue, 07 Dec 2010 07:54:49 +0000

Interesting to see the spend versus roi in traffic as you present it. To your question as to why corporations keep on this track I (who work at one!) think it is basically 2 things.1 is what you know is safe. Is the same mentality as why you keep spending huge budgets on printed annual reports. What will happen if you stop? Scary…. . Tje no 2 is lack of knowledge. I am just starting tje SEO journey where I work and it will be great to see where we’ll be in August next year and in 2-3 years. Lucky for us our industry competition are just as bad at this as we are. Lot of education will be necessary and good examles. Thanks for the post.

By: marck_don

marck_don — Wed, 28 Apr 2010 10:26:35 +0000

Hi all

do you want to suggest/vote on the next SEO Q&A topic?

By: Brad

Brad — Wed, 06 Jan 2010 01:09:06 +0000

Christoph,

Trying to talk ceo’s of large companies into committing more cash for seo is tough. I agree with what you have to say here to an extent, but I think PPC is still the first choice for many because the results are so easily measurable whereas SEO results take time and are subject to change with Google’s algo’s and other variables we have little control over, in spite of what we do know.

CEO’s are results driven, bottom-line people who only want to know if they spend x what will they get in return? Much easier to answer this if we’re talking in terms of ppc I think.

On the other-hand, seo & ppc are so inherently tied together in such a fashion that without proper seo, clients will wind up paying way more money than they should for ppc.

In spite of the fact that much of what you are saying is true, presenting a case for more seo dollars I think, will remain a tough sell.

I would be interested in hearing what feedback you get using this approach with future prospective clients.

By: Christoph C. Cemper

Christoph C. Cemper — Fri, 18 Dec 2009 09:58:04 +0000

Hi @all – do you want to suggest/vote on the next SEO Q&A topic?

just go here:

http://feedback.cemper.com/pages/36478-cemper-com-seo-q-a-topics

By: Christoph C. Cemper

Christoph C. Cemper — Mon, 14 Dec 2009 22:33:43 +0000

@Kai – great tool you built – like it

By: Kai

Kai — Mon, 14 Dec 2009 08:25:34 +0000

@jens yes, curiously enough you are right. shareholder value is a really problem, for them not investing sustainably…

BTW: Check out ma Free Long Tail Keyword Research Tool on http://www.vseo.de based on Google Suggest to find Long Tail combinations with a lot of searches on.

By: Christoph C. Cemper

Christoph C. Cemper — Fri, 11 Dec 2009 19:04:30 +0000

@andreas: if 10% of my budget result in 90% of my results, I’m dumb to spend the other 90% , no? Why isn’t that a motivation to think about reallocation?

>corporate managers prefer PPC over SEO because PPC is >easy to buy; it’s a totally manageable _personal_ risk. And: >everyone is doing it.
Yes, the me too – that’s where companies (and their management) can stand out IMHO … of course the hockey stick management found it’s way into online – no question…

@Bishwajeet Mahato: “All they know is profit.” – LOL, that’s why they waste 90% of their money on 10% of their result?

@Eloi: yes, SEO+PPC HAVE TO WORK TOGETHER, no question… we call this the “learning budget”… but spending 90% of your money on learning how to spend the remaining 10% is crazy, eh?

>Remeber it’s different kinds of searchers who click on SEO / PPC results…

I think this is wrong as it stands here. This might be true for stupid low-involvement products like ring-tones or such scams, but in general it depends on the topic. and Many industries have contact points in both – PPC and SEO

>And as a company you want the largest share of ALL the >searchers ont that term.
at least you want to spend ALL your budget – LOL – that’s easiest with PPC

@Arihant Kothari: why should realtime search change SEO/PPC investment behaviour? I dont follow you

@all – thanks for your comments – very interesting discussion going on!

By: Jens Buch

Jens Buch — Thu, 10 Dec 2009 23:34:16 +0000

@Kai I am not too sure enterprise directors (not small business directors) always make long term decisions. I know they like to say they do, but remember that they have to publish numbers every 3 months to their shareholders.
Btw: I like the simple design of your website.