What defines Link Growth and what are the attributes to guarantee that your Link Building plan works out right? How important is it to keep an eye on your competitors? This is what you are going to find out if you read this.

What Link Growth is about

Link Growth in Link Building

Link Growth happens over time, it is not about hundred thousand links that point to a domain over night, it’s how those hundred thousand links were developed over the months or years. One important aspect in every link building campaign is that you have to make sure that you are within the boundaries, within the ranges of the growth rates of your competitors. It’s not about building thousands of links a day, just in order to be number one, its about to match up with your competition, to match up with your industry, for your niche, for your language, for your country and your sub niche. We have to closely examine what your competition does, try to copy that and improve it.

How can you Plan the Growth of Links?

If your competition only grows one but very important link a month and ranks number one it could be way overboard with twenty links a month, to your site, this is just an example, and there is no rule of thumb. It is always dependent on attributes like the industry you are in, the keywords you are trying to rank for and the link growth of your competitors. We have tools to look at that historically and into the past for your competition and even more precise to monitor them as we go, we have tools in place to monitor your top competitors and see what their link growth is compared to ours, over the project. Keep in mind that it’s important to not to raise any rare flags with Google and other search engines, you have to stay within the limits of the top 10 results and it would be a waste of time and money if the number one position only grows one link a month. Why build ten, twenty or even more? Why spend the time and budget on that keyword for building so many link?

Quality in Link Growth- another important Aspect

you need a good Backlink profile

The number of links over time is one important issue overlooked already, but even more important is the quality of the links: does your competition grow authority links exclusively, do they have some bad links, blog command, spam maybe, and do they have links from any social media platforms? But there are a lot of other things to be questioned: do they have paid links; do they buy links from some of the paid blog networks, which could pose a great risk!

It’s important to know what your competition does in order to know what you have to do to outrank them, this is true for the growth of the links, meaning the growth rate, and the quality of the links that they grow and you want to try and match that as close as possible to maybe be a little bit better. This could mean to invest time and money into linking from no follow links, linking from links that have no anchor texts and you attribute value to something like click through or “Cool Site here” or an image linking to you, it could even be a broken link, where you hit a 404 page but on your domain. The only question is what pattern does your competition adhere to and you want to try to match that. This obviously requires research but at least then you have an idea what to plan for, what to budget for and that’s why we build our tools for, to look at what the competition does.

Over-optimization – the Crux of the Matter?

keep an eye on your competitors

The links that we build are typically very on-topic we research relevant forums, relevant sites that rank for keywords and then try to build links from pages from content that is relevant to your topic, so we have well ranking juicy pages, linking to you with links from within the content. You want to have relevant links on relevant pages from relevant sites but if your competition does have irrelevant links to a certain percentage and you don’t, well nobody does not have bad links but let’s assume with an extreme example that could be a sign to Google get you way too over optimized. That’s the point: the whole research is to avoid raising any signals, any flags, red flags with Google that you are over optimizing the site with built links that do not match the general pattern of your competition.

That could mean you do want to have some bad links if you don’t already or with the link growth, mix in some of those, mix in some no follow links, a few blog commands and so on. Looking at the competitions makes and breaks the success and if you just go for an arbitrary number of links because you feel like the budget isn’t worth more, at least 50 links could be way too much or way to less, the answer is I don’t know and you don’t either unless we have looked at your competition.

That’s the conclusion for this edition of the Q&A: Link growth and link quality patterns of your competition should be researched and go into the overall Link Building campaign. You have to mix the tools; you have to mix the different types of links to match the profile of the well ranking sites.