(800) 606 9766 
+43 123 66 385 CEMPER.COM recommends natural anchor texts and has been implementing them for their clients for many years now. In August 2009 the variation of anchor text became even more important than ever. Google changed their algorithm for penalties a bit and spread out the -50 penalty on a keyword/page basis. Building your links the CEMPER style you can avoid or fix this automatic filter penalty.
The “new” -50 Google Penalty
If you hit a penalty your sites drops by 50.
If you hit a penalty your site drops by 50 positions. Specifically this is about the recent changes in Google in August 2009 and partially the beginning of September 2009 where variation of anchor texts became even more important than it was the months and years before. There are already articles about The 7 Golden Rules of White Hat Link Building, Link Growth in Link Building and Linkbuilding Case Study. Building natural anchor text is nothing you do once or change once because the rules change almost weekly. What got popular as the minus 50 penalty, which is actually an automatic filter in Google, hit in the last months a whole website, now it changed to minus 50 filter penalty on a page level or a keyword level. This means that particular pages dropped by 50 positions because of over-optimization for the keywords that the page has been linked to, be it externally or internally. It is the internal link structure that got under suspicion and that got into this filter as well. Obviously Google doesn’t want us to over-optimize websites for the high money terms or high traffic terms in order that they can make a lot of money on AdWords too.
Hit by the -50 penalty? De-Optimize your keywords!
Check your anchor texts!
Of course we don’t wish you or anybody else to be hit by a filter but as I said the rules changed and what used to be okay a year ago might not be okay today. The only thing you can do if you are hit by a penalty is to clean up and start doing it today. I heard reports from webmasters and clients that it only took 60 days to get rid of the penalty. What you must do is to vary your anchor texts and use natural language additions to anchor texts. You don’t want to link all your links just with one money keyword. It is not even plural and singular variation you have to use full language phrases, you have to use parts of the keyword phrases or you have to use typos. Just imagine your mum linking to your website and having no clue about anchor texts, about links and about SEO at all. That is the way you should build links. Imagine you have a super drunken webmaster that links to your website who doesn’t care if the text is correct or does match with your requirements. That is the way you should do it. Make it look natural and make sure you don’t overdo linking for your high money phrases. Don’t get greedy!! It is the same thing as with the PageRank. Don’t care about it. Keep your targets and focus but don’t overdo it.
Check your back links and anchor text distribution
natural distribution of anchor texts
Of course you wanna have a look at your website and your most important pages or most important domains today. We at CEMPER.COM want to invite you to join the Beta Test for our LinkResearchTools which offer one tool that is perfect for that. We have been building our Linkbuilding Tools in the last years and we do have an anchor text report which shows our link builders exactly when a keyword or a phrase was linked and with which text. Above you can see an example of our anchor text report.
We can’t reverse engineer the exact date when a link was found yet for all public sites, but we can show you a great breakdown of all the links going to a page or going to a domain with our Backlink Profiler (formerly Backlink and Anchortext Tool) in the LinkResearchTools. You can go to www.LinkResearchTools.com and sign up for the beta there and we promise you if we get great feedback from you, you will get a nice price or bonus from us back. We urge you to look at your most important sites today to find out how the match up against your competitors. There is not just a single number, there is not for example 15 times the same anchor text that is too much. It is not 100, it is not 2, it is what you do compared to all your competitors. If you stick out and raise a red flag you have a problem and this is exactly what you want to find out.
Of course we at CEMPER.COM wish you only the best and that you not get hit by a Google penalty filter. Nevertheless if you discover that you were hit by a minus 50 penalty on one or more pages, start cleaning up TODAY! The LinkResearchTools can help you with that and obviously we at CEMPER.COM can too!Bito
Caleb Edwards
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(800) 606 9766 
0800 810 1114 
+43 123 66 385
September 10, 2009