What is an Internet
Marketing Strategy?

When it comes to kicking off your new internet marketing project there are many things in various key areas to take care about as there are just too many traps and pitfalls you should avoid!

Any experienced internet marketer can confirm to you that internet marketing needs thorough planning and designing of dependencies, just like any other technology project. With the “secret search engine rules” in place, the dependencies of actions are even more crucial. Every hour you fail to invest in the planning and design phase could cost you months in implementation phase.

That’s how small companies outdo the large ones in the internet marketing world.

Why use CEMPER.COM to develop my Internet Marketing Strategy?

Again, we’ve been there and seen it all – almost.

Maybe you can judge based on our questions if it will be worth to talk to us – there’s a lot of things to consider, and we’ll put in all in one line with you to help you achieve your goals.

Some things to consider

• Do you know your market?
• Did you do your keyword research?
• Do you know your competitors?
• Did you perform a competitor research?
• Which domain are you going to use? Is it the perfect domain?
• Did you do a domain research already?
• Do you have a web server already? And what about the software?
• Did you consider all technical issues and requirements?
• Is your organization ready for doing business online?
• Can you handle and increase in sales by 400% with your backend office?
• Who will write the content for your website? Who will maintain it – and how?
• How do you plan to traffic to your website?
• How do you get links to your website?
• Did you already develop a link building strategy?
• Do you plan to buy Google Adwords or other PPC traffic?
• Who will manage your PPC campaigns?
• Which of all these things make sense to do inhouse vs. outsourced?

Also there are general product marketing issues to take care of as well – actually online marketing planning

• Products and niches to be distributed online – do you ship worldwide?
• Target groups definitions – who should be reached?
• Pricing strategies – do you have same prices online and offline?
• Promotional strategies – do you cross-promote between online and offline?
• Refund and return policies – can your offline refund policy withstand the online world?

And of course there are internet marketing related tactical issues to plan for

• Strategies for ongoing creation of content and sales copy
• Launch of PR, Press Releases, company blog news
• Your PPC and paid inclusion strategy and budgets
• Organic Search optimization strategy
• Strategies and budgets for Link Building, Presell Pages and Persona Links

All of the above issues and many more need to be taken care of, and it’s YOUR decision who will be responsible for what.

We feel fine to do just a specialized part of all that, and in fact we feel fine and excel in link building services, persona building and presell pages as long as the other aspects are taken care of as well!