The a4uexpo in Barcelona will take place from June 19th till June 20th 2012. More than 900 delegates from 40 different countries will attend the conference. There will not only be 30 different sessions in 3 simultaneous tracks but also plenty of possibilities for networking and get-together. The a4uexpo is the key industry event for all those who want to update their knowledge about Performance Marketing. Learn about the newest findings in Affiliate Marketing, Social Media, Mobile and SEO.

Christoph C. Cemper will appear as speaker on day two with his presentation entitled “The Changing Dynamics of Link Building for Google – 2012 and Beyond”. After the last Google update it is more than ever important to know which links can be build and which should definitely be avoided. The presentation will also discuss how link building rules have changed. Google declared war against cheap SEO tricks and it is inevitable to know which links still can be build. The most recent findings and SEO case studies will be presented based on real data from different industries like coupons/vouchers, travel, DSL and even gambling.