A guest post is an article which is written from a guest author. It’s published on a high quality blog or website.
In high quality guest posts you will often find the real name of the author mentioned at the end of the post, this leads to an increase of the AuthorRank. Low quality guest posts are often paid publications with cheap content.
The difference between link building with guest posts which is tolerated by Google and a spam of the same or similar articles on many pages is something which humans and computers do recognize.
Matt Cutts published a video about this subject
It can be very time consuming to publish a guest article, monitoring the publication afterwards and write comments on the reactions, but if it is published on a high quality platform then it is possible that you can get great results and links with this method. In additions guest posts have also a positive impact on the brand and the reputation of the author.
I’m pleased with all the developments going on. If you ever need referrals or testimonials, I have no hesitation. I would have no problem putting my name to your brand because consultancy is fine! Trouble is, you’re that good – you’re the guy your customers don’t want their competitors to know about!Andreas V., SEO Manager of real estate broker who chose to remain anonymous for obvious reasons
Christoph is an exceptionally talented search marketer. He’s built thought leadership not only in his native Austria, but around the world, thanks to his keen ability to identify trends at the forefront of SEO & SEM. If you get the chance to work with Christoph – take it – you won’t be disappointed.Rand Fishkin, CEO & Founder, SEOmoz.org (business partner)
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