Only when you understand your competitors, are you able to create the right Internet Marketing campaign!

Knowing the strategies and tactics of your competitors, gives you the opportunity to outperform them.

Understanding the Market

• Analysis of existing products and competitors
• Analysis of advantages in competition and potentials for improvement
• Analysis of niches to get a head start

Understanding your Competitors

A competitive analysis reveals the strengths and weaknesses of your competitors. If you know what your competitors are doing, then you are able to adapt your own strategies based on these results and outperform your competitors.

Competitive analysis determines e.g. how your own back link profile differs from the back link profiles of your SEO competitors. It shows the areas in which you have potential for improvement in comparison to your competitors. You will see which internet marketing initiatives were made by your competitors, and which of them were successful.

Tasks in Competitive Analysis

A few important tasks in Competitive Analysis:

• Technical analysis of your competitors’ websites (5 competitors)
• Analysis of the search terms of your competition (per 10 keywords)
• Understanding the competitive set and the keyword niches
• Finding the technical limits with the help of SEO metrics
• Creating a shortlist of quality link sources

How do we proceed with Competitive Analysis?

Many years of experience in Internet Marketing allows us to analyze and uncover the most important strategies.

We analyze for you:

• Which topics of a website (e.g. travel…) you need more links to be more competitive
• How many money keywords, brand keywords, compound keywords and other keywords are normal for your business.
• Which kind of websites (blog, forum, etc.) you need to be more on your competitors’ heels
• What is the rate of follow/nofollow links in your business
• Which social media activities made your competitors successful

The competitive situation is different in Google for any given country, any language, any industry, and even for any search terms. For this reason, we conduct a competitive analysis by keyword and target market. Therefore, we get many insights into markets and competitors.