Are more brandlinks really better? Or is it better to focus on Tweets and Facebook Likes to POWER YOUR SEO? At the A4Uexpo Christoph C. Cemper presented studies from various extremely comptitive industries like Credits Cards, Online Dating, Payday Loans, Internet Marketing, Weight Loss and of course Link Building and SEO. Watch Christoph’s presentation from [...]

This is our brand new SEO Q&A session with a pretty interesting question: “How would you do a restart or refreshment of an existing project?” A website or an older domain that has been sitting there for a while and you did not spend time on it (no links, no new content…). We received this [...]

Link building is a tough job. It’s not only hard work, but there are so many pitfalls on the way to achieve the “perfect” link. Therefore we’ll share our very own 7 Golden Link Building Strategies with you! 1. Google is always right If Google thinks a page is relevant for a keyword, it really [...]

Google announced that they are going to provide personalized search for everyone, no matter if you are logged in or not. SEO-wise this is nothing special as some might think. Of course this leaves a lot of room and ideas for privacy freaks. Keep in mind that Google has been monitoring our search for years [...]

Today’s SEO Q&A topic is on the importance of SEO for large corporations – uncovering huge potentials and possible reasons why they spend so much money on PPC over SEO. Over the last couple months, actually the whole last year, we noticed that many large corporations leave a lot of money on the table because [...]

The Austrian university student Brigitte Dietachmair conducted a survey on the SEO and Link Building Trends 2009 in German speaking countries. The study showed some interesting results: the importance of natural Link Building, the partly copious search for Back Links and the question if SEO has a conscience. Background of the study My interest for [...]

Google changed the way how site links are displayed in the SERPs in August/September 2009. Today’s SEO Q&A topic is about just that and how Google now evaluates external and internal link structures differently. Understanding this should help you get your site links back. Google rolled out new site links and new criteria. A couple [...]

CEMPER.COM recommends natural anchor texts and has been implementing them for their clients for many years now. In August 2009 the variation of anchor text became even more important than ever. Google changed their algorithm for penalties a bit and spread out the -50 penalty on a keyword/page basis. Building your links the CEMPER style [...]

How important is Link Growth in conjunction with your Link Building Plan and why is it even more important to keep an eye on your competitor’s links? How can you avoid over-optimization? All this questions will be completely answered in this SEO Q&A Session.

The following case study describes an incident with one of our clients and shows how Link Building can go wrong, though complying with the rules of Link Building. And above all, read how we solved a tricky situation and turned everything around.